Lab Grown Diamond Guidance

A customer once held a lab grown diamond up to the light, turning it slowly, and then asked the question almost every first-time buyer eventually asks: “But is it as strong as a real one?” The assumption embedded in that question — that lab grown diamonds might somehow be structurally inferior — is one...

A customer once brought in a lab grown diamond ring — purchased elsewhere — with what she was convinced was a crack running through the stone. She’d worn it daily for two years, cooked with it on, done weights at the gym, and she was worried she’d somehow damaged it. The “crack” turned out...

Every diamond that comes out of the earth leaves something behind. At the Jwaneng mine in Botswana — one of the largest diamond mines in the world by value — the open pit stretches roughly 3 kilometres long, 2 kilometres wide, and over 400 metres deep. That’s not a description meant to condemn the...

Buying a diamond used to feel like a negotiation with someone who knew far more than you. You’d walk into a store, point at something that sparkled, and hope the number on the receipt was fair. Lab grown diamonds have shifted that dynamic — not because they’re cheaper (though they often are), but because...

Walk into any jewellery store in Hyderabad today and you will hear a version of the same debate playing out at the counter. A couple leans over a display case, comparing two stones that look identical to the naked eye — one pulled from deep beneath the earth over millions of years, the other...