featured Why Elevé Diamonds Invests in YouTube Education for Lab Grown Diamond Shoppers in India and Dubai
The Question Most Jewellers Are Afraid to Answer on Camera Somewhere in Hyderabad right now, a couple is watching a YouTube video about lab grown diamonds before they visit any store. They are checking the 4Cs, asking about IGI certification, comparing CVD versus HPHT, and deciding whether a 1-carat solitaire at ₹35,000 is genuinely the same stone as one that costs four...
