Resources

Lab Grown Diamonds vs Cubic Zirconia vs Moissanite: What Actually Makes Them Different

Three Stones That Look the Same — Until They Don’t Walk into almost any jewellery store in Hyderabad and you’ll find three stones sitting under the same display light, catching it in nearly identical ways. One is a lab grown diamond. One is moissanite. One is cubic zirconia. At arm’s length, they’re hard to tell apart. The price tags are not. This...

New to Lab Grown Diamonds? Start with These Elevé Diamonds YouTube Videos

Why YouTube Is Where Most First-Time Buyers Start Buying a diamond for the first time is not like buying a phone. You cannot return a stone the same evening because the colour looked different on screen. Most people in Hyderabad — and increasingly in the United States — are spending two to four weeks watching videos before they set foot in a...