Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
EST. 1920 · HYDERABAD
Built on a century.Made for today.
Tibarumal Jewels was born in Hyderabad in 1920 — a few streets from the Charminar, in the heart of a city that was then one of the world's great centres for rare gemstones. For a hundred years, this is the house that Hyderabad's families have trusted — for weddings, for milestones, for pieces that travel from one generation to the next.
Elevé is its next chapter. The same atelier. The same hands. Now in grown diamonds — IGI-certified, hand-set — made for the women writing today's stories.
The brand story
A hundred years. Four chapters.
Follow the thread from a first store to the ateliers of today.
01
1920
02
The Nizam years
03
Decades of growth
04
Today
01
The beginning.
Shri Tibarumal Gupta migrates from Haryana to Hyderabad - drawn by the city's prominence as a global crossroads for rare gemstones. He sets up his first store near the Charminar, in the old quarters of a city still at the height of its magnificence. His instinct for stone and his integrity set him apart quickly.
02
A trust that defines the house.
Tibarumal's discerning eye and reputation for honesty earn him access to the most exacting patron in the city - the Nizam of Hyderabad. He becomes the official jeweler to one of the world's most celebrated royal treasuries, sourcing and crafting pieces of a standard that few could match. This association is not a chapter in the story. It is the foundation of everything that follows.
03
The atelier builds.
The craft is passed with care, generation to generation. Tibarumal grows beyond Charminar into Basheerbagh - serving Hyderabad's finest families through the city's transformation from royal capital to modern metropolis. In 2013, the flagship boutique opens on Road No. 2, Banjara Hills - a move that signals the brand's evolution from heritage jeweler to design-led luxury house.
04
The next chapter.
Now in its third and fourth generations of leadership, Tibarumal continues under Pankaj Gupta - 37 years at the atelier, the eye behind every design decision - and Trishank Gupta, who is building the brand for the century ahead. Elevé is their answer to what fine jewelry means for this generation. The same craftspeople. The same standards. Now in grown diamonds, across six stores, for the women who know exactly what they are choosing.
OUR COMPASS
What we stand for.
Legacy
Tibarumal Jewels was founded in Hyderabad in 1920. Over a century, it built a reputation that no campaign could manufacture - earned piece by piece, customer by customer, generation by generation. Elevé is the continuation of that reputation, not a departure from it. Every piece carries the weight of what came before.
Trust
Trust in jewelry is not given. It is built over decades of keeping your word - on quality, on sourcing, on craft, on price. Tibarumal earned that trust with the Nizams of Hyderabad. It has kept it with every customer since. When you buy from Elevé, that hundred-year record comes with the purchase.
Craftsmanship
Nearly 95% of Elevé's designs are created in-house at the Tibarumal atelier. Many of our craftspeople have been with the house for 15 to 20 years. Some have worked here across generations. That institutional memory - knowledge that passes between hands, not through manuals - is what makes the difference between a piece that is made and a piece that is crafted.
LEADERSHIP
The people behind Elevé.
01
Pankaj Gupta
Promoter, Product Design & Strategy
The creative force behind our collections, Pankaj is a visionary designer whose aesthetic bridges modern silhouettes with cultural soul. From our Polki Collection to next-gen stretchable gold bracelets, his artistic strategy defines our signature style
02
Trishank Gupta
Managing Director
A guardian of legacy, Trishank brings generational wisdom and a relentless pursuit of innovation. Under his stewardship, the brand evolves with grace, staying rooted in tradition while embracing the future of sustainable diamonds.
03
Prajay Maganlal
Chief Executive Officer
A master of vision execution, Prajay’s leadership transforms creativity into commerce. With his guidance, Elevé stands as one of the best lab grown diamond brands in India trusted, transformative, and aspirational
04
Ajay Jain
Executive Director
With an instinct for strategy and a sharp business acumen, Ajay ensures that every move Elevé makes is bold, precise, and timeless - much like the diamonds we craft.
05
Rajesh Agarwal
Advisor, Technology & International Expansion
With deep expertise in tech and global scaling, Rajesh drives our digital edge and global ambitions helping Elevé shine far beyond borders while maintaining its core promise of ethical diamonds.
Press
What they've written about us.
Add a short description of your press coverage here.
November 2025
IndianJeweller.in
Tibarumal Jewels Debuts Elevé Diamonds, Marking Its Strategic Entry into the Lab-Grown Diamond Sector
Read the articleDecember 2025
Indian Express Indulge
Elevé Diamonds revives Victorian elegance with modern twist in new collection
Read the articleDecember 2025
Indian Retailer
Elevé Diamonds Strengthens South India Presence with Hyderabad Launch
Read the articleDecember 2025
The New Indian Express
Elevé Diamonds: Elevate your spark In conversation with CEO at its fifth store launch at Khajaguda, its co-founder and CEO talk about the brand, the legacy and more
Read the articleMarch 2026
The Hindu Business Line
Hyderabad-based Eleve Diamonds to open store in Coimbatore, looks at foray abroad
Read the articleApril 2026
Outlook Business
Tibarumal Jewellers is Recrafting its Allure Through Tech to Stay Relevant
Read the article
