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What the Videos Actually Cover — and Why It Matters

Trishank Gupta, co-founder of Elevé Diamonds, grew up watching a client walk into the Tibarumal store with a lab-grown diamond she had no idea was lab-grown — because the jeweller who sold it to her didn’t know either. That gap between what buyers are told and what they actually receive is precisely what Elevé’s YouTube FAQ series tries to close.

The channel covers the questions that tend to fall through the cracks: not the ones answered on a product page, but the ones buyers type into search at 11pm the night before they place an order. Shipping windows. What an IGI certificate actually tells you versus what it doesn’t. Whether a CVD stone is meaningfully different from an HPHT stone when it’s sitting in a setting on someone’s finger. These are the topics the videos address in plain language, and this article pulls together the key points for anyone who wants the answers without watching six separate clips.

Elevé launched in 2025 as the lab-grown diamond arm of Tibarumal Jewels, a Hyderabad house founded in 1920 by Sri Tibarumal Gupta — who went on to become the jeweller of choice for the Nizam of Hyderabad himself. Fourth-generation scion Trishank Gupta now runs Elevé alongside Prajay Maganlal, with flagship stores already open in Kokapet, Kompally, and Warangal. The YouTube content is an extension of that same ethos: answer the question directly, don’t make the buyer work for basic information.

Shipping: What to Expect and Why Custom Orders Take Longer

The shipping question that comes up most often is a simple one: how long will it take? The honest answer depends on whether a piece is ready to dispatch or being made to order — and those two scenarios sit at opposite ends of the timeline.

For in-stock pieces, Elevé dispatches with insured courier. The FAQ videos address this directly, noting that delivery within Hyderabad is typically faster than outstation orders, and that all shipments are tracked from the moment they leave the store. For pieces requiring custom work — a specific carat weight, a particular setting, an engraved detail — the production timeline adds to the delivery window. Most retail brands in India that outsource manufacturing work on a 3–4 week production cycle before dispatch; Elevé’s videos are transparent about this structure so buyers aren’t caught off-guard.

The FAQ also covers insurance during transit, which is a point many buyers don’t think to ask about until something goes wrong. Elevé’s position, as explained in the videos, is that every piece ships insured — the cost of that cover is not passed to the buyer as a line item. For high-value pieces like diamond engagement rings or diamond necklaces, this matters more than most buyers initially realise.

One thing the videos flag clearly: pricing on custom orders is locked at the time of confirmation, not at the time of delivery. Lab-grown diamond prices in India have been trending downward through 2025 and into 2026 — in part because CVD production capacity has expanded significantly — so buyers who confirm and pay promptly won’t find themselves quoted a different number when the piece is ready.

IGI Certification: Reading the Report Before You Buy

IGI — the International Gemological Institute, founded in Antwerp in 1975 — currently holds roughly 65% of the global market for lab-grown diamond certification. That dominance isn’t accidental: IGI built its grading infrastructure around lab-grown stones specifically, and its reports grade the 4Cs (cut, colour, clarity, and carat weight) using standardised laboratory conditions independent of any retailer.

Every Elevé diamond is IGI-certified, and the FAQ videos walk through what that certificate actually contains. The report number is laser-inscribed on the girdle of the stone — visible under a 10x loupe — and the same number can be verified on IGI’s official website in under a minute. That cross-check is worth doing before any purchase, not because Elevé’s certificates are in doubt, but because it’s simply good practice to confirm the stone in your hand matches the document attached to it.

A note on GIA that the videos touch on: since October 2025, GIA shifted to a simplified two-tier grading system for lab-grown diamonds — stones are now classified as either “Premium” or “Standard” rather than receiving the granular colour and clarity grades buyers were used to. An E colour and a J colour can both land in the “Standard” band, which is a meaningful difference in appearance and price. For lab-grown diamonds in 2026, IGI certification gives buyers more usable information, which is why Elevé built its entire offering around it.

HRD Antwerp, once a recognised certifier, discontinued lab-grown diamond certification entirely in January 2026. If you encounter a “current” HRD certificate on a lab-grown stone, that’s a flag worth investigating.

The Elevé FAQ also addresses a question that product pages rarely answer: does certification happen before or after the stone is set? For loose stones and solitaire pieces, the certificate is issued before setting, so the report number corresponds to the stone you receive. For more complex designs — pieces from the Nizam-inspired line or the Charminar Collection, for example — the team can walk buyers through the certification documentation during the consultation process.

CVD vs HPHT: The Growth Method Question

The YouTube FAQ devotes real time to this one, probably because it generates more confused follow-up questions than almost any other topic in the lab-grown diamond category.

Both CVD (Chemical Vapor Deposition) and HPHT (High Pressure High Temperature) produce real diamonds — chemically, physically, and optically identical to mined stones, rated 10 on the Mohs hardness scale. The difference is in the growth process. HPHT, the older method dating to the 1950s, subjects a carbon seed to temperatures above 1,500°C and approximately 1.5 million PSI of pressure, mimicking conditions deep in the Earth’s mantle. CVD, the newer process, grows diamonds in a controlled chamber using hydrocarbon gas, layer by layer, at lower pressures.

In practice, for most buyers, the growth method is a footnote on the certificate rather than a deciding factor. What actually matters is the 4Cs of the finished stone. That said, the two methods do produce slightly different visual tendencies worth knowing. HPHT stones can occasionally show a faint blue nuance from boron used in the growth process, and are sometimes more likely to carry metallic inclusions. CVD stones can, if grown too quickly at lower quality thresholds, show brownish tints or faint grain lines — though well-grown CVD stones at reputable quality floors avoid this. For colourless solitaires in the 1–2 carat range, CVD tends to produce more consistent results and represents the bulk of India’s lab-grown supply in 2026.

Elevé’s FAQ is direct on this point: the brand sources CVD diamonds as its primary offering, aligning with where the Indian market has settled for engagement-style pieces. For buyers looking at diamond earrings or diamond pendants, the CVD vs HPHT question is largely academic — at the quality grades Elevé works with, both methods produce stones that are visually indistinguishable in everyday wear.

So when should you ask about the growth method? If you’re specifically seeking a top D-colour stone for an heirloom piece, or a fancy-coloured lab diamond (yellow, pink, blue), HPHT may be the better conversation to have with the team. For everything else, focus on the 4Cs and the cut grade — an Excellent-cut G-colour VS2 stone will outperform a poorly-cut D-colour stone in any lighting condition, regardless of how it was grown.

A Few Other Things the Videos Cover

The FAQ series doesn’t stop at the three big topics. A few other questions come up consistently enough to be worth noting here.

Returns and exchanges: Elevé operates an exchange programme — the Elevé Circle — that allows buyers to upgrade their pieces over time. The FAQ videos address the return window and the conditions under which exchanges are processed. The team’s guidance is to raise any concerns within the stated return period and to keep original packaging and documentation intact, since the certificate is part of the piece’s value record.

Price changes between quote and delivery: Because lab-grown diamond prices have been moving, buyers sometimes worry that a price quoted during a consultation will shift before the piece is ready. The FAQ is clear: the confirmed order price is the price. Elevé locks pricing at the point of order confirmation, so a custom engagement ring ordered in June won’t be repriced in August.

The Tibarumal connection: Several viewers ask whether Elevé is simply a rebranded version of the parent store. The answer is no — Elevé is a distinct brand with its own collections, its own IGI-certified lab-grown focus, and its own retail identity. But it does carry the craft infrastructure of a house that has been working in Hyderabad since 1920, which means the making quality behind an Elevé piece reflects more than a year or two of jewellery experience. Trishank Gupta put it plainly in a press statement: the brand is “a tribute to the century-old name, tradition, and legacy of Tibarumal’s quality.”

For buyers who want to go deeper before placing an order, the YouTube channel is the right starting point — and the store’s team at Kokapet, Kompally, or Warangal can answer anything the videos don’t cover in person.