Resources

A Jeweller Who Caught the Nizam’s Eye In 1920, a young jeweller named Sri Tibarumal Gupta set up shop near Charminar in Hyderabad — a city that had, for two centuries, been synonymous with unimaginable wealth and an obsession with fine gems. The Nizams of Hyderabad were not merely collectors of jewellery; they were arguably the most demanding patrons of gemcraft in...

A Century of Credibility Is Not Something You Build Overnight Most lab-grown diamond brands in India launched in the last three to five years. They have polished websites, Instagram-ready packaging, and IGI certificates. What they do not have — and cannot manufacture — is a century of earned trust with Indian diamond buyers. Elevé Diamonds is different. The brand carries the full...

A Man from Haryana, a City of Pearls Sometime around 1915–16, a young man from a land-owning family in Haryana made an unlikely decision. He left behind the certainty of agriculture and followed a pull toward precious stones, arriving in Hyderabad — a city already famous as a trading centre for gems and jewellery. His name was Tibarumal Gupta. The choice was...

A Jeweler Chosen by the World’s Richest Man In the early 1920s, a young gem trader named Sri Tibarumal Gupta set up a jewelry house in Hyderabad — a city that, at the time, sat at the center of one of the most extraordinary concentrations of wealth anywhere on earth. The Nizam of Hyderabad, Mir Osman Ali Khan, was reportedly the wealthiest...

What the Videos Actually Cover — and Why It Matters Trishank Gupta, co-founder of Elevé Diamonds, grew up watching a client walk into the Tibarumal store with a lab-grown diamond she had no idea was lab-grown — because the jeweller who sold it to her didn’t know either. That gap between what buyers are told and what they actually receive is precisely...